GRO Company2018-02-25T00:07:35+00:00

While Danish designer Anette Nordrup was in the middle of elaborating a T-shirt, her mother-in-law came across an old drawing, that Anette’s husband made in a song-book when he was 4. The drawing showed a crooked-legged matchstick-man with spiky hair. Anette fell for the happy face and immediately decided that the matchstick-man would be her logo.

The idea behind the GRO COMPANY collection was to create a fashion line for girls and boys from new-born to 10 years old. To celebrate children´s lives, they called the collection GRO which translates to grow  in Danish – because every mum and dad knows that the most intense time is when our children grow up. GRO designs their clothes thinking in all those children who grow every day.