AS WE GROW is an Icelandic brand that takes inspiration from its roots, combining classic Nordic design elements with chic modernity.

At AS WE GROW, they execute slow fashion, creating quality clothing that lasts; it is timeless and designed to grow with the child.

They believe in designing products that offer real value to their users. This means, offering garments that last over generations, as well as always being mindful of the environment and the communities. Each AS WE GROW piece is fair trade for the benefit of all people. They use only natural, renewable, sustainable materials that emphasize conservation and lead to environmentally sound products, as the alpaca wool, which is a fiber that does not come at the expense of the environment. Every stage of their production is ethical, for all hand-knits they partner with indigenous women to create a sustainable flow of income for them. This is AS WE GROW.